If you're selling in a competitive market, establishing a personal brand on social media, or growing a team of writers, a brand voice guide will boost the confidence you have in yourself—and that customers have in you.
A strategic brand voice should be more than a list of adjectives listed in a pretty PDF. We'll craft your voice by taking into account your unique point of view, customer mindset, product price point & stakes, and competition.
Companies in competitive industries looking for an untapped way to stand out, business owners who want their team of writers to nail voice on the first try, and solopreneurs who want to preserve their distinctive style and attitude in a guide for others.
Do you believe your industry's status quo needs to change right now, and you're leading the charge? Or are you focused on improving one small part? We'll use your unique attitude and energy to shape your voice.
If your product sells at a higher price point in a heavily-regulated industry, I'll use tricks in my bag to craft a voice that prioritizes credibility and trust.
We'll craft your brand voice so it feels like a cool breeze on a hot day for your customers. If they're stressed, we'll soothe. If they're ready for fun, we'll serve it up.
Brands in the same industry tend to look and sound the same. This is great news for you because it means you have the opportunity to stand out with a fresh, memorable style. We'll scout for these opportunities and snatch 'em.
This is where the science-y voice magic comes into play. Voice can be measured, and I use special tools to codify the mechanics of your voice so any good writer can sound like your brand.
Unlike other brand voice guides, I study your customers, product, and competition to craft a voice that fills a lucrative void. Projects typically take 2-4 weeks.
For those who already have a defined voice and need it codified so writers can nail it every time (and save you tons of revisions).
Brand Overview
Brand story, elevator pitch, biographies, social links & bios, brand personality
Voice DNA
From high-level style direction to how many words sentences should have
Lexicon
Commonly used phrases, phrases to avoid, and everything in between
Style
Repeatable methods that play up your unique voice
Audience
Define who you’re speaking to
Tone by channel
Guidance on how your voice should change across your website and social media
Internal conventions
File naming conventions and templates
Examples
Copy written in your new brand voice
Submission & Review Process
Standardized process writers will follow to write copy and get it approved
Resources
Tone analyzers and links to the most important voice resources for writers to check their work before they submit it
For those who need a voice created from scratch so they can speak up and claim their space.
Brand Overview
Brand story, elevator pitch, biographies, social links & bios, brand personality
Voice DNA
From high-level style direction to how many words sentences should have
Lexicon
Commonly used phrases, phrases to avoid, and everything in between
Style
Repeatable methods that play up your unique voice
Audience
Define who you’re speaking to
Tone by channel
Guidance on how your voice should change across your website and social media
Internal conventions
File naming conventions and templates
Examples
Copy written in your new brand voice
Submission & Review Process
Standardized process writers will follow to write copy and get it approved
Resources
Tone analyzers and links to the important voice resources for your writers
Scoring rubric ($1000+ value)
Measure and score a writer's work based on how well it fits your voice (and know how to fix it)
60-minute Voice Workshop
Customer, Product & Competitor Research
As a graduate of the Codex Academy, I'm one of less than a hundred copywriters who've learned how to codify brand voice at the highest—falsetto high—level of detail.
Get a voice guide like the ones used by Ramit Sethi, Founder of GrowthLab, and online marketing expert Amy Porterfield—clients of the leaders of Codex Academy.
FREQUENTLY ASKED QUESTIONS
Can brand voice services improve my business's online presence and SEO?
A memorable brand voice will have a net positive impact on your digital presence.
Think about it—voice factors into every piece of content created for your business. Imagine building an emotional connection with customers every time you hit Publish.
While brand voice isn't the most direct route to positive SEO outcomes, search engines like Google continue to put more stock in content that engages readers.
What steps are involved in developing a brand voice?
I look at inside and outside factors. We start with teasing out your point of view and assessing the 'stakes' of your product in terms of price and regulation. Then we look outward at your customers and competition. I'll craft some copy samples, and once we decide on a direction, I'll create a guide that works as your blueprint.
How do you tailor brand voice services for B2B tech and online businesses?
In B2B tech there's typically a ton of opportunity to stand out amidst dry, boring copy. For personal brands, I help you refine your voice based on your point of view, product, customer mindset, and competition. I also study your unique vocabulary and capture words you use often.
What are the common challenges in brand voice development?
You have to be ready to own your brand voice. You might admire someone else's brand voice, but that doesn't mean it will work for you. I'll help you find one that feels natural. The other challenge is maintaining a consistent voice. The good news is, that's what the brand voice guide is for!
How can a brand voice strategist enhance my content marketing strategy?
A strategic brand voice elevates your content marketing from educational to engaging. Brand voice personifies your brand so customers experience it as a person they can trust. (There's a reason why most LinkedIn company pages get minimal engagement while company leaders' profiles get the most.)
What results can I expect from investing in brand voice services?
Brand voice is a central part of the brand identity pie. When brand voice is consistent, it builds brand awareness and trust with customers compared to average copy that delivers information but lacks personality.
You can also expect to save tons of time editing the work of other writers. Your brand voice guide plus ChatGPT will make it much easier for any good writer to maintain the spirit of your brand from the first draft.
Discover how to turn your brand's voice from just another brand attribute into your secret weapon.
Find out what matters (and what doesn't) for creating and launching a successful brand messaging strategy.
Growing a small business is tough. The sooner you get intentional about your marketing activities, the faster you'll discover what actually works for you.
Connect with me today for a free 30-minute brand voice consultation or request to see a finished guide.
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