Powered by 5+ years serving clients in SaaS professional services.
Fast-growing SaaS and tech companies know
how to build the plane as they fly it.
You created a fantastic product, invested major bucks into dev,
and hired a few great humans.
All with validating success. BOOM.
So about all those new eyes on you ...
does your current copy make the most of them?
And more importantly, can it nudge leads to become customers?
If you doubt your copy even just a little bit,
your customers do, too.
Let's get strategic so your words do the work.
For the first 18 months after founding Iceberg, I struggled to find a writer who could write for a tech (specifically SaaS) audience and understood basic B2B marketing strategy. Then I found Annie! She delivered high-quality content on time, helped me build a strategic content plan, and was available as needed. Annie doubled our content output within the first month and we saw a 3x jump in engagement on LinkedIn and our website. She is simply the best we've ever worked with!
- Taft Love, Founder, Iceberg RevOps
Annie acted as a great partner in the process leading to the next stage of our company development. Not only were her instructions clear and turnaround time quick, but she was a tremendous help in honing our vision. The end result not only filled a physical marketing void but also gave us a better story we could take to investors.
- Matthew Lenhart, Founder, Plaza mobile app
Annie is an amazing copywriter and rare find. She was able to jump into various projects, learn about the client and their business, and then turn out content that was a perfect fit for them. This saved me so much time and I was always impressed with the results (I almost never needed revisions on the first draft). Tack on to her copywriting skills her timeliness (never missed a deadline!), professionalism, and great follow up. If you need great copy that gets results, hire Annie!
- Sonja Jobson, Owner, Fresh Coast Creative
Copy Salt (me) works with clients to understand the true essence of your business and shape its messaging for the right people. No matter how big or small the project, I ask tons of questions. It'll be worth it, I promise. This upfront research will save you money and headaches in the long run trying to fix sub-par copy based on total guesswork. Copy rooted in science rules.
Claim your territory with words that fit your brand using the language your customers need to hear.
I worked in the trenches as a project manager and associate solutions delivery manager at two SaaS startups in Chicago. Over hundreds of phone calls and design workshop meetings, I listened to customers describe their challenges. It was my job to help configure solutions for their business. I run with this experience in every single copy project.
Book your consultation.
(It's on the house.)
20 minutes to talk about your project and see if we're a match.
Fill out the brief, and I get to work.
I put together copy you can’t wait to share.
Grow your business.
Finally, content that works as hard as you do.
Here's an overview of what you can expect after our initial call.
Hi, I'm Annie—copywriter, wife & mom based in Rochester, New York.
When I'm not writing, I'm chasing down my 1-year-old, squeezing my dog Rudy a little too hard, reading books about everything from copywriting to Catholicism, and maybe working out?
On my nightstand right now - Captains and the Kings by Taylor Caldwell and Alchemy by Rory Sutherland.
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