MESSAGING | BRAND VOICE | CASE STUDIES
Build better customer relationships across every marketing channel with relevant messaging and a memorable brand voice.
"Annie has a remarkable talent for sifting through a brand’s messiness and distilling what matters most into words that are clear, succinct, and prompt action. If I could hire her full time, I would."
Devon Reynolds, Creative Strategist & Growth Consultant, Bell Curve Growth Marketing Agency
No more hiding behind a long list of benefits.
In messaging, less is more. Way more.
We all have that one brand we love. The one that just gets you.
That irresistible vibe? It’s brand voice.
Brand voice remains one of the biggest untapped opportunities for B2B.
Your messaging gets people excited. But can your solution really deliver?
Take prospects from hesitation to “hell yes” with a high-quality case study.
“Your case study helped us get a reluctant CEO across the finish line.” - Head of Sales
I help B2B tech companies and agencies create simple, exciting messaging that sparks a conversation with prospects.
I used to be a generalist copywriter. Now I specialize in messaging, brand voice development, and case studies because I've seen the far-reaching impact they have for new and growing businesses. Messaging and voice apply to every piece of content, and the value of a well-written case study is worth several times more than its cost. I serve clients as their single partner for strategic marketing.
"Annie sees the gaps between where you are and where you ought to be, then gets you there by advocating for your customer. If your goal is to improve your brand messaging, take your hands off the wheel and trust her to steer."
Joe Bellavance, Founder, Slice Content
Messaging, Voice, and Proof in one*
Know what to say—anytime, everywhere.
Build trust, authority, and favorability with prospects.
Support bold messaging with a real customer story that proves it.
The discovery work for messaging and voice overlap. In this 3-in-1 package, I pass the cost and time savings on to you.
*Individual messaging, voice, and content services available
The ideal starting point for budget-conscious businesses that want to improve their own messaging fast.
We'll meet to review your product, customers, competition, and overall messaging goals.
I'll use the same techniques as I do with full messaging clients to find gaps and opportunities.
During our review call, I'll provide a detailed report and action plan so you have everything you need to improve your messaging.
I help agencies nearly every week with messaging, copywriting, and long-form content.
TRUSTED BY TWO TOP B2B AGENCIES
"We wanted to take on more clients, and I couldn’t do it all myself. I wasn’t looking for a copywriter, I was looking for a big thinker. I could tell Annie had that mindset."
- Emma Stratton, Founder & Chief Strategist, Punchy
Annie Obergefell is a B2B messaging & brand voice strategist, copywriter, and founder of Copy Salt. Her specialties include brand messaging and voice development for clients, advertising agencies, and consultancies.
Have a brand messaging, voice, or content project? Let's talk.