We'll have an initial call to discuss the project scope, goals and budget. If we're a fit, I'll send a proposal for approval. To lock in a project, I require a 50% commencement fee.
I'll dig into your brand, products and services, customers and competitors. Voice of customer research may include surveys, customer interviews and review mining. The goal is to understand how your brand and its customers relate to each other and identify language that will resonate.
Once we both agree on a messaging strategy, I'll use the research to put together action-oriented copy that moves your prospects forward in the sales cycle.
Revisions are a healthy part of every copywriting project. Let's get it right!
Time to share your shiny new copy with the world. Once we start seeing metrics, I'll provide variations for specific copy elements that build on the strongest performance.
Annie Obergefell is a B2B messaging & brand voice strategist, copywriter, and founder of Copy Salt. Her specialties include brand messaging and voice development for clients, advertising agencies, and consultancies.
Have a brand messaging, voice, or content project? Let's talk.