The Challenge: Iceberg specializes in providing Revenue Operations for small, high-growth SaaS companies. Iceberg wanted to differentiate itself from other RevOps consultants using fresh website messaging that highlights their signature, get-to-the-root approach to solving operations challenges.
The Solution: I created a brand messaging strategy that emphasized sales leaders making more confident business decisions with accurate reports. I also created and implemented a content strategy for LinkedIn to drive traffic to the new website.
The Challenge: Soofa Signs are neighborhood digital news feeds that aggregate local news and events for pedestrians to see as they walk down the street. These signs are a type of community asset sponsorship for businesses who want to stake their presence in a strategic geographic location. A common objection for Soofa's prospects centered on how to measure the marketing ROI for this kind of sponsorship.
The Solution: We created an eBook that walks prospects through the value of a community asset sponsorship and the best methods to measure its ROI.
(Project for Fresh Coast Creative)
The Challenge: Doulos Advisory needed a strategy and supporting content to grow their email list.
The Solution: We created a sales funnel that included a lead generating PDF to post on their website and a follow-up email nurture sequence.
GRAY DIGITAL GROUP (Agency)
The Challenge: Gray Digital Group is a homegrown digital marketing agency based in San Antonio, TX. Historically they'd been viewed as a website development shop instead of a full-service creative digital marketing agency. The ask: a new messaging strategy that positions the agency as a one-stop shop for digital marketing services.
New brand positioning: Purposeful Digital Marketing
Digital marketing can feel like a huge, untamed beast. This updated branding concept and supporting copy positions Gray Digital as an outlier in its focus on solving big-picture business challenges through the thoughtful use of digital media.
Ginger Scorned (Agency)
(Project for Catalyst Marketing Design)
The Problem: Catalyst's client, Beach House Beverages, wrestled to find a strong tagline for its bourbon-based, ready-to-drink beverage, Ginger Scorned.
The Solution: OUTWIT THE ORDINARY
The Ginger Scorned drinker is low maintenance with an adventurous spirit. We chose to appeal to the boredom-bashing spirit of the drink and its audience. 'Outwit the Ordinary' suggests an exciting new experience is right around the corner and its consumers are one step ahead.
MULTIPLE CLIENTS (Agency)
StoryBrand by Donald Miller offers a highly effective framework for writing landing page copy.
Here's a selection of StoryBrand landing pages done in collaboration with the marketing agency, Fresh Coast Creative.