Until now, you've focused solely on building your product and getting it out.
Before you know it, you're staring down ambitious new revenue targets.
New level, new devil.
Competition grows every day and the margin for wobbly messaging shrinks.
Icall this the Michael Phelps conundrum. When the winning difference between you and your competitors is small enough that taking home the gold comes down to hundredths of a second.
In this case, your messaging needs to be tighter, smarter.
Now's the time to talk to your customers—to get intentional with your marketing for the first time.
Untethered messaging creates a moving target
Without a single source of truth, your product's value changes based on the perspective of whoever's writing. Not only that, who can track what's actually working?
When your value proposition lacks consistency, it forces your prospects to work way too hard to understand your product. Instead of creating a clear path to purchase, your digital footprint becomes a trail of missed opportunities.
A brand messaging strategy puts your differentiators where prospects can see 'em.
I'll be your guide through rich, untapped opportunities that dial in your messaging so it resonates deep in the bellies of prospects destined to love you.
The right brand messaging strategy powers a stable and predictable marketing engine that generates higher-quality leads
A brand messaging strategy is not a luxury item for brands with time to spare. It's a high-value investment with real ROI.
Prospects understand what you do = shorter sales cycles
Clarity on your target customers = reduce churn
Messaging driven by customer data = higher conversions
Together, we'll create a messaging strategy that brings your product's value into focus so you, your sales team, and any content creator will leverage the most natural and effective narrative to communicate your product's value.
Power up your messaging in a day, a week, or a month
1:1 Strategy Session: This option is designed for cautious leaders craving feedback on their existing messaging. Is it clear? Is it consistent? How much could it be improved? Get these questions answered before committing to a larger investment.
Unskippable VIP Week: This package delivers the essential components of brand messaging in one week. It gives you a positioning statement and core value proposition, the two most strategic elements in messaging. These are all you need to start writing clear, more meaningful copy.
Bonus x1: Complimentary homepage audit.
Bonus x2: Complimentary brand voice recommendations based on gaps in the market
Unskippable Brand Messaging: Includes everything in the VIP Day, plus I'll write your full brand messaging guidelines. The full package includes brand mission, vision, story, and more.
GET YOUR QUESTIONS ANSWERED ASAP
1:1 Unskippable Strategy Session
Find out if you're missing the mark.
High-level feedback on existing messaging (e.g. on your website)
Specific recommendations on where to focus on first
Call recording & notes
"I want a strategist's feedback on the messaging we use today."
Annie is a consummate professional who pushes you to produce your best for your business. She sees the gaps between where you are and where you ought to be, then gets you there by advocating for your customer. If your goal is to improve your brand messaging, take your hands off the wheel and trust her to steer. She asks good questions, insists on using data, and crafts copy that I wish I wrote. She recommended that we shift how we sell Slice, and her branding instincts were spot on.
Joe Bellavance, Founder, Slice Content
"My explanations are much more clear and simple than they were in the past because of the time Annie spent boiling down what we do into clear messaging. Both Copy Salt and, by extension, voice of customer data, are the best way for a small business to get branding right in my opinion."
Taft Love, Co-Founder, Iceberg RevOps
"Annie acted as a great partner in the process leading to the next stage of our company development. She was a tremendous help in honing our vision. The end result not only filled a physical marketing void but also gave us a better story we could take to investors."
Matthew Lenhart, Founder, Plaza mobile app
3 signs we'd a make a great team
You're ready to invest in brand development
You know your audience(s), with data to back it up
You're a kind, respectful human who loves sticking to a schedule and understands its impact on project quality
Copy Salt's messaging and brand voice services work together by design.
Both take a deep dive into your brand. Both require tough, strategic decisions. Both help you become more relatable to your customers.
The Unskippable Brand Builder makes the most of these efficiencies by combining the best of messaging & voice into one optimized package—so you can walk away with compelling messaging in a memorable voice that's distinctly yours.
Annie Obergefell is a B2B messaging & brand voice strategist, copywriter, and founder of Copy Salt. Her specialties include brand messaging and voice development for clients, advertising agencies, and consultancies.
Have a brand messaging, voice, or content project? Let's talk.