How to Spot and Hire a Good Copywriter
What to know, ask, and consider when you're looking for the right writing partner.
Messaging tips, insights, and strategies for B2B technology
No slackers here! But for B2B founders and leaders in DIY mode (or those with very small teams), here's a focused approach to better messaging.
Find out what matters (and what doesn't) for creating and launching a successful brand messaging strategy.
A solid brand messaging strategy can cure a host of evils in your marketing by conserving precious resources and making every customer touchpoint count ($).
The productivity software market is booming. What's behind our push to do more, and is doing more always a good thing? Mother Teresa had something to say about it.
What to know, ask, and consider when you're looking for the right writing partner.
In a digital world, content is king. But constantly creating content can be exhausting (and expensive). So how can you create effective copy and visuals for your website, social media, and marketing campaigns without exhausting your resources?
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Annie Obergefell is a B2B messaging & brand voice strategist, copywriter, and founder of Copy Salt. Her specialties include brand messaging and voice development for direct clients, advertising agencies, and consultancies.
Have a brand messaging, voice, or content project? Let's talk.